This video is a mockumentary
The social issue is that the people of the world are using too much plastic and it is ending up in the wrong places such as the pacific garbage dump when it could be recycled to keep the environment healthy.
A key scene is when the bag finally makes it to the pacific dump and the narrorator states that the bag will never actually degrade and instead it will only break down into smaller pieces which will eaten by animals which can kill them. Another key scene is when all the bags are trapped in the aqueduct and it ends up looking disgusting and there is a massive deposit of not only bags but other trash as well. This is important because it doesn’t glorify the planets situation and shows it how it really is.
Specific techniques that are used are using professional narrators that sound very official. Using humor and sarcasm as well as stating facts and sounding glad about it when inn reality the consequences are horrible.
The target audience is 5-100 as long as people are aware of their surroundings and what impact they can have either positively or negatively on the planet then they are the target audience.
What makes this video effective is the serious tone that it is presented in aswell as using humor and not talking down to the people who are considered to be they problem. It has a mature stance on the topic and uses logic and sarcasm in a symbiotic relationship to get the point across.
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